We've gathered some helpful information for you as a business owner to help you get the most from your hard earned dollars.

Ginkga Blog – Our weekly spew on interesting topics and helpful facts on web design, search engine marketing, and more.

Glossary - A collection of terms on different elements of the Internet and marketing arena.

FAQs - A brief list of the most frequently asked questions - including “How do I get ranked high in the search engines?” or “What’s the best way to market products online?” and our operational protocol.

Resources - Some helpful items we’ve produced to help you in all aspects of your business, such as free or low cost advertising, processes in business management and more.

Ginkga Studio Media is an independent agency that represents companies from around the globe and has been serving small to medium sized business for seventeen years, bringing a high level of excellence and reliability. Our primary services include social media marketing, market positioning. creative influence with developing additional services such as web design, direct marketing, graphic design, copywriting and networking online.

Ginkga is the agency of choice for small business with custom solutions, a full range of support and flexible services. We strive to support our clients with many of the same opportunities to market and advertise as the biggest agencies at dramatic savings. Hence, we are a budget minded group.

Every business is unique and there really are no “canned solutions” – at Ginkga studio Media we pride ourselves on breaking the molds created by mass marketing and mediocre selling techniques. We get to know you, your company, your customers, your product or service and we then work from the reality of the goal to make sales and convert more leads into sales.

The success of your small business is in building a pin-point-plan to precisely meet the needs, wants and characteristics of your target markets. Selling is serious business and we take it seriously! And we have fun with it.

Many companies have no marketing plan, while often confusing marketing with advertising.
A marketing plan is a specific stance in a specific public eye, a strategy to selling not only your product but your services, your reputation, your experience, your company personality, a lifestyle, a concept of mood – a long term application that guides your sales edge. This is the true purpose and function of a marketing plan.

True marketing is about identity, personality, customer service, product, packaging and collaboration. And social media marketing, make no mistake.

Company Identity & Branding
Identity is that divine realization when consumers can identify your products or services just by the package, the sound of your theme song or the slogan line you use or even the services you provide. Your business becomes sought after, not just patronized. You move beyond just being another business, to a partnership status and become recognizably familiar to your customers.  Only then do you have true identity.


Every year, BILLIONS of dollars are lost in valuable sales.
Every year, BILLIONS of dollars are made through selling substandard products.
Both of these truths are the result of consumers that are not informed enough and unaware of their purchasing options. Are you being outsold by your competitors because your customers are unaware they are competitively purchasing something of lesser value than what you have to offer?

Likely your competitors are outselling you...unless you are up to date and hip and cool and etc, etc. Good news! WE can help you be all of those things, and you don't even have to pimp your ride or buy platform shoes.....

We work out the bugs for you so your marketing plan can excel your business through a mix of concepts and methods proven to break down the propaganda of modern day marketing techniques. The important thing is to know where you are going and how to get there.

We will work with you in building a comprehensive and specific audit of your current marketing situation and build an effective strategy to convert leads into sales.

High Quality Production – Affordable Practicality
Ginkga Studio Media is effective because it’s comprised of a network of people who are expert in their respective specialties, who offer smaller businesses better opportunities to advertise, sell, build identity and acquire more leads and more sales by providing a selection of individual professional services at affordable prices. Purchase what you need and can afford.

We realize that as a small business…

• Your needs are unique and precise.
• You are on a budget.
• You need occasional assistance.
• You need to make every dollar you spend work like two.

If you are tired of traditional agencies, we feel confident you’ll appreciate how hard we work to get the job done right!

Methodology
Discovery – Phase 1
The first and most crucial step of any project is the Planning and Discovery Phase.  It is during this step that we’ll spend a lot of time getting to know you and your business. What will need to determined:

• What are your marketing objectives for this project?
• Who is your audience and what are their expectations?
• What message are you trying to convey?
• What is the competitive landscape and what are the industry best practices?

Once we’ve achieve a thorough understanding of your objectives in the market and your business needs, we will make tactical recommendations of how to best achieve those goals. As your marketing strategists, we will help you make constructive decisions throughout the course of the project at each phase.
The crucial information that we uncover during this phase will provide the roadmap for the Design phase.

VBulletin Integration
Installation/Uninstallation Guide

The purpose of this document is to provide you with guidance on the installation and
deactivation processes of the VBulletin Integration extension for Magento.

Software requirements:
Installed Magento of version 1.3.2, 1.3.2.1, 1.3.2.2, 1.3.2.3 or 1.3.2.4.
Installed VBulletin v3.7.0 or higher. PLEASE NOTE that for the integration to work VBulletin needs to be
installed on PHP5 hosting.

How to install the module:
This guide assumes that you have successfully downloaded VBulletin Integration extension and have the zip file
"unzipped".

STEP 1. (MANDATORY).
Please check the version of your VBulletin software – the module is only compatible with version 3.7.0 and
higher/newer ones. After that please copy the “includes” folder and “aitmagentovb.php” file inside the
“vbulletin_upload” folder of the module package (VBulletin Integration/vbulletin_upload) to the root directory of
your VBulletin software, using an FTP client.

STEP 2. (MANDATORY).
Please go to vBulletin AdminCP >> Plugins & Products >> Manage Products page. After that click “Add/Import
Product” link, browse for “Aitoc MagentoVB.xml” file from “VBulletin Integration/vbulletin_import” folder of the
installation package and click “Import” button.

STEP 3. (MANDATORY).
Please check the version of your Magento software - the module is only compatible with version 1.3.2, 1.3.2.1,
1.3.2.2, 1.3.2.3 or 1.3.2.4. (the module would not work properly on versions lower/older than 1.3.2 and newer than
1.3.2.4). After that, please upload the “app” and “skin” folders from the “VBulletin Integration/magento_upload”
folder of the module package to the root directory of your Magento software, using an FTP client.

STEP 4. (MANDATORY).
Please make sure that the “app” directory of your Magento and all directories inside it have full write permissions
(are chmodded to 777), this is also needed for future Magento upgrades.

STEP 5. (MANDATORY).
Clear the store cache under System->Cache Management and all cookies for your store domain. It's absolutely
necessary as Magento uses cache heavily.

STEP 6. (MANDATORY) – MODULE ACTIVATION.
Please go to admin area >> System >> Manage Aitoc Modules, check “VBulletin Integration” checkbox and click
“Save module settings” button.
Sometimes the module may need additional folder permissions, in such cases appropriate notifications will be
displayed. If you will have some issues during installation, please contact us for assistance.

STEP 7. (MANDATORY).
Clear the store cache under System->Cache Management and all cookies for your store domain. It's absolutely
necessary as Magento uses cache heavily. You are right, it is needed to clear cache one more time. Thanks.

STEP 8. (MANDATORY). – ONLY IF YOU ARE USING A CUSTOM THEME.
8.1. If you are using modern, blank or iphone theme please do the following:
8.1.1. Mandatory. Upload “app” and/or “skin” folders of your theme from the module package (e.g. VBulletin
Integration\magento_themes\blank_theme_upload) to the core directory of your Magento.
8.1.2. Mandatory. Go to admin area >> System >> Manage Aitoc Modules, uncheck “VBulletin Integration”
checkbox and click “Save module settings” button.
8.1.3. Mandatory. Then check “VBulletin Integration” checkbox again and click “Save module settings” button.
8.1.4. Mandatory. Refresh the Magento cache under System->Cache Management.
8.2. If you are using a different custom theme, please do the following:
8.2.1. Mandatory. Please copy “app/design/frontend/default/default/layout/aitvbulletin.xml” file from your server to
to your custom theme layout folder (e.g. “app/design/frontend/default/Your-Custom-
Theme/layout/aitvbulletin.xml”).
8.2.2. Mandatory. Check if there is “aitcommonfiles” folder in your custom theme template folder
(“app/design/frontend/default/Your-Custom-Theme/template/aitcommonfiles”). If there isn’t, please create it.
8.2.3. Optional. Please complete it only if you would like to display links to product threads on product list page like
on the below screenshot (it is not displayed if there are no replies):
To complete this step do the following:
8.2.3.1. Please check if there is “app/design/frontend/default/Your-Custom-Theme/template/aitcommonfiles/design-
-frontend--default--default--template--catalog--product--list.phtml” file in your custom theme. If there is, please
proceed to step 8.3.3.; if there isn’t, please proceed to step 8.3.2.
8.2.3.2. Copy “app/design/frontend/default/Your-Custom-Theme/template/catalog/product/list.phtml” file to
“app/design/frontend/default/Your-Custom-Theme/template/aitcommonfiles/” folder and rename it to
“app/design/frontend/default/Your-Custom-Theme/template/aitcommonfiles/design--frontend--default--default--
template--catalog--product--list.phtml”
8.2.3.3. Open “app/design/frontend/default/Your-Custom-Theme/template/aitcommonfiles/design--frontend--
default--default--template--catalog--product--list.phtml” file and do the following:
- Find the following three lines of code (these lines should be twice in the file):
<?php if($_product->getRatingSummary()): ?>
<?php echo $this->getReviewsSummaryHtml($_product) ?>
<?php endif; ?>
- Add the following code after them (in both places, one for “grid” and one for “list” display):
<?php if ($_product->getDiscussionSummary()): ?>
<?php echo Mage::helper('aitvbulletin')->_getProductDiscussionSummaryHtml($_product, 'short'); ?>
<?php endif; ?>
Step 8.2.3 is now complete.
8.2.4. Mandatory. It is necessary to complete this step display links to product threads on product view page, please
see the below screenshot:
To complete this step, do the following:
8.2.4.1. Please check if there is “app/design/frontend/default/Your-Custom-Theme/template/aitcommonfiles/design-
-frontend--default--default--template--catalog--product--view.phtml” file in your custom theme. If there is, please
proceed to step 8.4.3.; if there isn’t, please proceed to step 8.4.2.
8.2.4.2. Copy “app/design/frontend/default/Your-Custom-Theme/template/catalog/product/view.phtml” file to
“app/design/frontend/default/Your-Custom-Theme/template/aitcommonfiles/” folder and rename it to
“app/design/frontend/default/Your-Custom-Theme/template/aitcommonfiles/design--frontend--default--default--
template--catalog--product--view.phtml”
8.2.4.3. Open “app/design/frontend/default/Your-Custom-Theme/template/aitcommonfiles/design--frontend--
default--
default--template--catalog--product--view.phtml” file and do the following:
- Find the following line:
<?php echo $this->getReviewsSummaryHtml($_product, false, true)?>
- Add the following line after it:
<?php echo $this->_getProductDiscussionSummaryHtml($_product); ?>
8.2.5. Mandatory. Refresh the Magento cache under System->Cache Management.
Installation is now complete. Please read “VBulletin Integration Manual.pdf” document to configure the
module.

How to turn off/deactivate the module:

STEP 1 (MANDATORY).
Please go to admin area >> System >> Manage Aitoc Modules, uncheck the module’s checkbox and click “Save
module settings” button.

STEP 2 (MANDATORY).
Please clear the store cache under System->Cache Management and all cookies for your store domain. It's absolutely
necessary as Magento uses cache heavily. Module is deactivated.

For more information Call 1.408.230.0695 or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it