Definition Glossary

Product Advertising – Promotion for sales of your products and services.

Non-Product Advertising – (Corporate & Institutional) Promotion of your organizational or corporate intangible communications.

Commercial Advertising – Promotion of your products, services or ideas to earn a profit from consumer purchases.

Non-Commercial Advertising – Sponsored advertising by or for a charity or non-profit organization, religious organization, political organization or civic group.

Awareness Advertising – The process of building a consumer-image of a product or familiarity with a product or service, the products’ name or the products’ packaging.